It’s important to select a primary category that is relevant to your firm. This is what both Google and users rely on to understand the type of services you offer. Build Out CategoriesĪ critical element of any legal practice’s Google Business Profile is the category. However, it’s important not to overstuff keywords, and make sure the content is informative about your business and highlight your experience and differentiators. We advise our legal clients to include their most important keyword towards the beginning of the description. This concise description (750 characters max) should be as persuasive as possible. Your law firm’s description is a great chance to explain what you offer and how you can help potential clients. Incorporating keywords in the title and business description of your profile will help potential clients find your business when searching for specific legal services. Include Keywords in Your Google Business Profile Create Google Business practitioner listings for individual attorneysġ.Here are some features that you can use to make sure your law firm’s profile stands out from the competition: Optimizing your Google Business profile is key to getting the best local SEO performance. How Can You Optimize Your Google Business Profile for Lawyers? Once the pin is entered, your Google Business listing will be activated and you can make enhancements to your listing. Once the postcard is received, log into your Google account and enter the pin number from the postcard into the verification portal of your Google Business listing. Google will snail mail a postcard that includes a unique pin number to your business location. Once you claim your listing, Google will ensure that the listing is being claimed by the appropriate business owner by verifying the listing. Once you’re logged in, simply search for your law firm and click “Claim this business”. To get started, you’ll need to create a Google account if you don’t already have one. How to Claim your Google Business ProfileĬlaiming your Google Business profile is the first step in optimizing it for local searches. You can also use the review request link specific to your firm to solicit more Google reviews. With Clio, you can quickly create your listing and connect it to Clio Scheduler so that potential clients can book consultations directly through Google. If you are currently using Clio, a legal practice management solution, then you can integrate it with your Google Business profile. The Google Business listing in the Google Local 3-Pack allows the user to easily find the law firm’s location, website, phone number, hours of operation, Google reviews and driving directions. Check out an example Raleigh Divorce Attorney – The Doyle Law Group in the Google Local 3-Pack. There are only 3 listings – thus why it’s named the Google Local 3-Pack. The Google Local 3-Pack is the three business listings at the top of the organic keyword search results that appear on Google Maps. Google Local 3-PackĪ Google Business listing is also able to appear in the Google Local 3-Pack. When properly utilized, a Google Business Profile can be an invaluable marketing asset for lawyers, helping to drive more leads and increase business growth. An optimized profile helps customers easily find the information they need, and also increases trust in a law firm’s services. Benefits of Having a Google Business Profile for Lawyersīy utilizing a Google Business Profile for lawyers, law firms can expect to see an increase in leads as well as improved visibility in local search results. This gives you an opportunity to stand out from other local law firms and be more visible online. Google search, or uses voice search to ask for “lawyers near me”, your profile will appear in the search results. When someone searches for local businesses on Google Maps. It enables you to include important information such as your address, contact details, legal services offered, opening hours, photos and more. We’ll also give you some tips on how to optimize your profile for maximum impact! What is a Google Business Profile?Ī Google Business profile is a free directory listing that allows you to create an informative page about your law firm and control the information available to potential customers. In this blog post, we will explain what a Google Business profile is and how it can help your law firm’s digital marketing and rank your business higher in local searches. That’s why it’s important to have a Google Business profile. And more and more, people are using Google to find local businesses. You need to be where your potential clients are searching for legal services. As a lawyer, you know that online visibility is key.
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